What We Do

About us

At A glance

To grow the quality of youth sport coaches in New Zealand by inspiring them to make a difference... Read more.

Our Philosophy

We believe there is only one universal coaching philosophy. One that prioritises the personal development... Read more.

Our Strategy

The Coach for Life Foundation has been established with a clear objective of growing the quality... Read more.

Our mission

Our Foundation exists to inspire coaches to make a difference so that our rangatahi... Read more.
About us

At a glance

A coach talking to a couple of his team members.

Vision

Our youth have a lifetime love and involvement in sport.

Purpose

To grow the quality of youth sport coaches in New Zealand by inspiring them to make a difference.

GOAL

An athlete centered coaching philosophy is applied to all youth sport coaching.

Value statement

To build a connected and engaged community of motivated youth sport coaches.

OUTCOME

The adopted ‘best practice’ approach to youth sport coaching in New Zealand is one that is athlete-centered and as result our youth have quality sporting experiences and develop a lifetime love and involvement in Sport.

Action

There is an ongoing increase in the retention of both coaches and youth involvement in sport.
About Us

Our Philosophy

An ipad showing the Coach For Life Hub.
We believe there is only one universal coaching philosophy. One that prioritises the personal development and enjoyment of every athlete and team.

A philosophy that targets those coaching our rangatahi (12-18 yr old’s), but one that is just as relevant for those coaching five year olds, aspiring young elite athletes, and those at the highest levels of sport. John Wooden’s quote beautifully reflects this…

“A good coach can change a game, a great coach can change a life” 

This philosophy also aligns with Sport New Zealand’s ‘Balance is Better’ philosophy, because together, our belief is that an athlete-centered holistic approach to youth sport coaching will help grow, nurture and develop our young athletes to become better athletes, better people, and better New Zealanders. 

If we can enhance the capability of our youth sport coaches, young athletes will have richer, more positive sporting experiences, and are therefore likely to stay in sport longer. 

About Us

Our Strategy

A young netball team in a huddle.
The Coach for Life Foundation has been established with a clear objective of growing the quality of youth sport coaches in New Zealand.
“We believe in the power of sport to transform lives”.

The Foundation is concerned that too many of our youth are dropping out of sport because they have had a negative experience, and as a result, are missing out on the holistic benefits that a quality sporting experience can provide.

Unfortunately, those experiences are primarily determined by an adult, whether they are a coach, parent, referee, umpire or an administrator. Our focus is on coaching.

As a result, we are addressing this problem by promoting a coaching philosophy that prioritises the personal development and enjoyment of every athlete and team.

By delivering an athlete-centered approach to youth sport coaching, we believe we will  grow, nurture and develop our young athletes to become better athletes, better people, and better New Zealanders.

We want our rangatahi to have a lifetime love and involvement in sport.

About Us

Our mission

A netball celebrating on the sidelines after a game.

our why

Our Foundation exists to inspire coaches to make a difference so that our rangatahi have more positive sporting experiences, resulting in a lifetime love and involvement in sport.

Equally, our coaches will also be inspired to grow and develop themselves, and therefore stay involved in coaching for longer.

Our What

We are collaborating with sports coaches and others within the sporting sector to share their coaching knowledge, insights and experiences so we can produce and deliver inspirational and innovative content that is accessible and available to all youth sport coaches.

Our How

Producing a toolbox of inspirational and educational digital content through long-form documentaries, short form advice videos, workbooks, podcasts and more.

Delivering a dynamic coaching hub via a platform that hosts our content and facilitates the building of an engaged and vibrant coaching community.

Creating coach celebration campaigns that recognise and celebrate the great work of our fabulous youth sport coaches.